What the Data Says: 3 Surprising Statistics About Luxury Restroom Trailers

On average, it takes 10.31 days from the initial inquiry to secure a booking. While this number can vary based on factors like seasonality, client income levels, and even the effectiveness of our sales efforts, it provides valuable insight into how to set realistic expectations when working with potential clients.

This timeframe makes sense when you consider the nature of what we offer. Renting a luxury restroom trailer isn’t an impulse decision—it’s a significant investment, often averaging around $800 per rental. For most clients, this decision involves input from multiple people, such as a couple planning their wedding or a family coordinating a large event. Clients often need time to confirm key details like water and power availability at the event location or to finalize their budgets before they’re ready to commit. Additionally, with many people being paid bi-weekly, the 10-day average aligns well with the timing of their next paycheck, giving them the financial flexibility to cover the 50% deposit.

This statistic highlights the importance of patience and persistence in the sales process. Rarely will you close a deal on the first phone call or email. Instead, think of the 10-day window as an opportunity to build trust and confidence with your clients. Use this time to follow up, answer questions, provide additional details, and remind them why your luxury restroom trailers are the ideal solution for their event. Whether it’s through email, text, or a friendly phone call, staying present in their decision-making process increases the likelihood of securing the booking.

For us, understanding this average timeframe has also helped streamline our workflow. It allows us to space out our follow-ups and ensure we’re maintaining consistent, professional communication without overwhelming potential clients. By being patient and staying engaged, we’ve found that this 10-day window is more than enough to convert inquiries into bookings, while also building long-term relationships with our clients.

Understanding where your clients host events is key to refining your marketing strategy and targeting the right audience. Over the past year, we’ve seen the following breakdown of locations where our luxury restroom trailers were rented:

Ranch: 50.47%
House: 43.93%
Public Space: 2.80%
Venue: 2.80%

This data tells an interesting story about where demand for luxury restroom trailers lies, especially in a region like California’s Central Valley. The largest portion of our bookings—over 50%—came from ranches. For us, the term “ranch” refers to large rural properties, farms, or homes on expansive land, which are common in this area. These locations typically lack adequate restroom facilities for hosting events, making them prime candidates for luxury restroom trailer rentals. Ranch bookings include everything from weddings to outdoor family parties.

Close behind, nearly 44% of bookings came from houses, often in suburban neighborhoods. These are clients hosting backyard events such as milestone birthdays, anniversaries, or weddings. This statistic is particularly noteworthy because it highlights an untapped market that’s often overlooked in luxury restroom trailer marketing. Many suburban homeowners are looking for ways to keep guests from overusing their household restrooms during events or to provide a more polished, comfortable experience for their attendees.

Together, the ranch and house categories account for over 90% of our bookings, underscoring that private property events dominate the demand for luxury restroom trailers. On the other hand, public spaces and traditional venues only made up about 5.6% combined. This makes sense, as public spaces often have their own restroom facilities, and venues frequently include restroom access as part of their event packages.

What does this mean for your marketing efforts? If you’re targeting an area with a similar demographic or layout, focus your advertising on suburban and rural homeowners. Emphasize how your trailers can solve common issues they face, such as limited restroom access, guest convenience, or avoiding damage to their home’s plumbing during large gatherings. Tailored messaging like, “Host your event stress-free with clean, elegant restroom solutions,” can resonate strongly with these audiences.

Additionally, consider creating ad campaigns that showcase real-life examples of your trailers in action at ranches and houses. Use images and testimonials to demonstrate how your services enhance the overall event experience. Highlight key features like cleanliness, air conditioning, and ample space, which directly address the concerns of clients in these categories.

By understanding where your inquiries and bookings are coming from, you can allocate your resources more effectively, refine your messaging, and ensure your business is positioned to meet the needs of your most valuable client base.